Week 7
The Definition
https://blackfokapparel.com/collections/52-weeks-52-shirts
https://blackfokapparel.com/collections/definition
After we achieved success with our first two t-shirts we decided that maybe we should continue to design t-shirts. From there we set out to design an iconic logo that would stand the test of time. Little did we know that 20 years later the logo would still be a topic of conversation. The meaning of the logo is that it is the phonetic spelling of “blackfokapparel “. You wouldn’t BELIEVE the mispronunciations we’ve heard over the years. But that’s another subject for another day.
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