Special Sale for Facebook Fans of blackfokapparel

We would like to thank you all for being a fan of blackfokapparel! Therefore we've decided to run the sale of all sales from now until the end of the year! You are able receive up to 35% off of your purchase! The only way to take advantage of this promotion is to click on the "shop" tab on our Facebook page.

Once there you will see the t-shirts available for this promotion. Click on the "Buy Now" button for the t-shirt(s) to purchase and it will take you to the secret pages for that design.

At this time this promotion won't be available through blackfokapparel.com. These discounts are only available through our Facebook fan page.

If you haven't joined our Facebook Fan page you can do so by clicking the Facebook logo.

If your order is over the amount of $14.99, you are eligible for a 10% discount. Enter the coupon code 10 percent off at checkout.

If your order is over the amount of $29.97, you are eligible for a 20% discount.Enter the coupon code 20 percent off at checkout.

If your order is over the amount of $59.95, you are eligible for a 35% discount. Enter the coupon code 35 percent off at checkout.

Thank you for your support!

Behind the Pen
The story behind the designs of blackfokapparel

Installment #2

WhatURep?

In the last installment I mentioned that I was going to write about the Untitled (child with flower) design. But after a slew of emails asking about the Whaturep design, I decided to push the story of the Untitled design back a week. Here it is, for your reading pleasure, the story of the WhatURep? design.

A lot of folks over the years have asked us what was the inspiration behind the world famous WhatURep design? Up until now I've never answered the question directly.
As many of you know I'm an avid hip hop head. Most if not all of the ideas for our designs came from a line, song or album. And this one is no different.

Year-2000
Place- The Ride (Car)
Inspiration- Prodigy (of Mobb Deep), Album- H.N.I.C.

I was really into this album at the time. Mobb Deep was at its height. And at the time they were my favorite group. While listening to the album for the umpteenth time the line "Whaturep" was uttered by Prodigy. It struck a chord with me. At the time we were kicking around ideas to produce a quality Detroit themed t-shirt. And after hearing that line the premise of the design popped in my head. I grabbed the sketch book and proceeded to sketch the preliminary drawings for the whaturep design. I quickly decided to put the map of Detroit on the front of the shirt. I wanted to make it more interactive so I decided to add the major thoroughfares to the map. After a couple of quick drawings the design was born. The next step was deciding which streets went on the back of the shirt.

Our theory was to put the most recognizable streets of the city on the back of the shirt. The main cross streets. We figured that most folks would be satisfied with seeing their neighborhood on the shirt.

WRONG!

We soon realized that there are A LOT more major cross streets in the city that we didn't account for. That led us to come out with the version of the shirt you see today.

The goal for designing this shirt was for it to be the definitive detroit t-shirt. We've sold thousands of this design and it's been shipped to Detroiters all over the world. We may not have the most popular Detroit shirt but we do have the definitive Detroit t-shirt. The shirt is a conversation piece in itself. Detroiters are proud of this design. And that makes me proud to be a Detroiter.

So there it is folks.
This is the story behind the WhatURep? design.
Next week I'll present to you the story behind our Untitled (child with flower) design.
In the mean time please visit http://www.blackfokapparel.com and join our e-mail list! Or you can sign up for our e-mail list on our facebook fan page
http://www.facebook.com/pages/blackfokapparel. Click the tab at the top that says email sign up. Or scroll down to the left and you'll see the sign up box!

Until next week!